truecolorsband.com.pl: relaunch with a landing page per occasion
A cover band from Warsaw plays corporate events, open-air concerts and company Christmas parties across Poland. The website has to bring booking enquiries. Whoever visits it is comparing several bands right now.
- CLIENT
- True Colors Cover Band, Warsaw
- INDUSTRY
- Live music for corporate and city events
- SERVICES
- Web development, SEO optimisation
- LIVE SINCE
- 1 August 2026
The brief
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Replace the old site without losing the addresses that had grown over the years. The six musicians' pages still bring most visitors from Google search.
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One page per booking occasion that Google shows for exactly that occasion: corporate event, open-air concert, company Christmas party, city festival.
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Event planners should be done in a minute: watch the showreel, download repertoire and technical rider as PDF, ask for a date.
What we did
Static site instead of a CMS
HTML, CSS and a little JavaScript, no build tool, served by Vercel. The content rarely changes, a CMS would only have cost maintenance. The enquiry form runs as a small server function and sends an e-mail.
A landing page per occasion
Dedicated pages for corporate events, open-air concerts, company Christmas parties and city festivals, plus city pages for the most important regions. Each page answers the questions event planners ask before booking and has an FAQ block.
Schema.org and clean URLs
FAQPage and BreadcrumbList markup, readable addresses, redirects from every old address, sitemap. Fonts live on the site's own server, the YouTube showreel loads only on click, measurement runs on Plausible.
Keyword analysis after launch
One month after the relaunch: Search Console data, search volumes and the live search results for the most important terms. We then switched titles, headings and copy to the wording people search for and added a guide for the planning phase of corporate events.
Result
As of 2 September 2026, about one month after the relaunch. Positions from live queries of Google search in Poland, desktop, organic results.
- No. 2
- zespół na imprezę plenerową band for open-air events
- No. 2
- zespół na wigilię firmową band for the company Christmas party
- No. 4
- zespół na event firmowy band for corporate events
- August
- Google Search Console Most clicks from Google search in the last six months
Sources: the client's Google Search Console and live queries of the Google search results. Positions move daily. We repeat the analysis once the changes have been live for a few weeks.
Want your site to get found too?
In a relaunch we build the site so that Google understands it from day one. You can order either part on its own: the rebuild or the search optimisation.